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For a behind-the-scenes look at working life on the cruise, there’s the @singing.sailor Daniele Salvatore Arbisi. Martucci’s family asked him to post his recaps online for their friends to see. He started a TikTok account with the handle “spendingourkidsmoney,” because he often jokes that the cost of the cruise could have been their inheritance. If you’re looking for a more boots-on-the-ground situation, you are in luck. A plethora of people on the cruise have realized that there is content to be made on the ship, and they’re starting to link up.
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Onlookers wondered about the practicalities of life on board the cruise, which was first announced in late 2021 and starts around $59,999. And they relished the potential for drama, especially since aspiring passengers can theoretically join at any time for individual "segments" before the cruise docks in September. With a 274-night itinerary, the Ultimate World Cruise is the longest cruise ever offered by Royal Caribbean. Fares for the full trip — which stops in 65 countries — start at $53,999 per person and can go up to $117,599, excluding taxes and fees, according to Royal Caribbean’s website.
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That could mean, for example, an influencer showing their journey on a walk to advertise a pair of sneakers, rather than talking into the camera about them. She said they see each other pretty often, in passing and on purpose — but not always to make content. There are Gen Z-ers and retirees, solo travelers and entire families, crew members and performers, duos of spouses and of siblings. The so-called cast of characters documenting their cruise travels on TikTok is large and growing. "I really did think at the very beginning that I was going to find a lot of interpersonal drama within the people," he said.
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He told NPR later that same day that some five other TikTokers on board the cruise had rushed to their room to help them change their password and set up two-factor authentication. The passengers had learned about the hack from a TikTok posted by one of the cruise commentators on shore. The couple doesn't plan to start monetizing their videos, or stop posting them, anytime soon. Nine months on a cruise ship is just the kind of "social incubator" that's so central to reality TV, said Jamie Cohen, a media studies professor at Queens College who began his career as a reality television producer.
Meet the 'cast' of the 9-month cruise that's taking over TikTok - The Washington Post
Meet the 'cast' of the 9-month cruise that's taking over TikTok.
Posted: Thu, 11 Jan 2024 08:00:00 GMT [source]
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It’s actually not as hard as you think to take off for several months, assuming you’ve set yourself up the right way professionally and lifestyle-wise. Ticket rates are based on a range of 1,073 staterooms and the full 274-night trip ran from $53,999 per person to $117,599 per person. On Dec. 10, Royal Caribbean’s Ultimate World Cruise kicked off its round-the-world tour. The hashtag #RoyalCaribbeanUltimateWorldCruise has already accumulated nearly 100 million views on the platform, and with the cruise liner ending its voyage on Sept. 10, 2024, that number has plenty of time to continue to climb.
The originally scheduled stops in Russia, Ukraine, and Israel were relocated, for obvious reasons. One guest was accused of being a swinger because she had a pineapple decoration on her cabin door (“Sorry to disappoint you,” she said in a response video). The "cruise influencers" have also gained a lot, chiefly, hundreds of thousands of social media followers each.
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They’re not just people you might run into at dinner once or twice during the week, they’re semi-permanent fixtures of your world for nine months, with whom you’ll have the time to form actual relationships. Dozens of TikTok accounts have popped up to document all things Serenade of the Seas. Some are run by a few of the 600-something travelers staying on board for the entire 274-night itinerary. The culmination of their content — with hashtags such as #ultimateworldcruise, #worldcruise and #9monthcruise — has racked up hundreds of millions of views. The effect is comparable to a reality TV show, complete with “cast members,” drama and intrigue.
The itinerary on the nine-month expedition includes 65 countries across every continent. They’d see the snowy shores of Antarctica, climb the ruins of Machu Picchu and feast across Southeast Asia. Between their ports of call, they’d play mini golf, attend lectures and relax at the spa on the 965-foot Serenade of the Seas. The cruise is currently in the honeymoon phase, in which a Belgian waffle for breakfast every morning still sounds like a good idea and the crossing of the Drake Passage is yet to come. I think I’ll be putting my money on “old couple splits up” or “mystery illness rips through the ship.” In any case, I will be tuned in. And if you’re looking for a kind of upstairs-downstairs flavor to your cruise content, you must follow the people who work on the cruise, such as @cooljul1.
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“The positivity has outweighed any negativity.” As long as the other half of the ship doesn’t mutiny against the TikTokers, hopefully that will stay the case. If you're one of the many people captivated by this nine-month cruise, you too can join the sailing. TikToks about the Ultimate World Cruise have since received millions of views. And it seems like everyone on TravelTok has been keeping a close eye on these seafarers, eagerly awaiting updates about the potential drama at sea. Probably as a group of strangers thrown together in a luxurious or foreign locale, engaging in various activities where romance, conflict, and hysterics could ensue.
"The majority of these humans that are on here aren't previously known influencers. They're becoming that," said Cohen, the former reality TV producer. "So it is one of those things where creating drama ... could create adverse results." Sebastian said he'd be thrilled to see more brands using trips and experiences to market goods. He'd also like to see influencers being more honest about the things they're promoting, as he was about his time on board. Harms, for example, thinks people should expect more "integrated" campaigns in the near future, where products are advertised more organically on social media.
Connect with countless distinct cultures, soak up the most spectacular landscapes on Earth, and marvel at World Wonders that showcase mankind’s boundless imagination. Adita also loves to clean and share tidbits of ship life, such as how she stays organized on board. There was briefly a moment where we thought there might be swingers on the ship, when a woman and her husband put a pineapple (a symbol used by swingers to flag other swingers) on their door. Unfortunately, the woman just “liked pineapples.” For what it’s worth, there are definitely swingers on the ship who just aren’t posting TikToks. The closest thing to drama is that some people are saying that pinnacle members — people with the highest loyalty status with Royal Caribbean — are being treated better than the regular people onboard.
The combination of a new kind of cruise of a well-known cruise line and TikTok's tenacity for generating drama seems to have resonated with viewers. Cohen views this as an experiment that can hopefully offer insights into better policy for future cruises when it comes to things like privacy and cameras on board. Several influencers told NPR they think Sebastian's novel partnership with Atria Books could help usher in a change with how brand partnerships work. He told LiSTNR's "The Briefing Podcast" that he took $20,000 out of his mortgage to pay for a balcony room for 16 days.
People can opt to join any part of the tour, or stay for the whole thing; the cheapest option for the whole nine months starts at $US59,999 per person – and goes all the way up to $US117,999. One couple, who self-describe as a “cruise mum and dad”, started an account while on board called @SpendingOurKidsMoney. She found out she also had an elevated risk of cancer, she says, so she spent her inheritance on a cruise ticket. Beyond the firsthand accounts from the passengers, videos from onlookers reacting to the cruise's daily events have also gained attention on TikTok, with some garnering millions of views. Social media users are effectively "opening the door to plot lines that create reality around the people who are just on the ship to enjoy themselves," Cohen added.
But the actress and waitress says she now spends hours a day researching, recording and editing TikToks — and doesn't plan to stop anytime soon. That doesn’t mean there haven’t been the kind of hiccups you’d expect on a nine-month cruise. One cruiser was temporarily banned from reboarding the boat for 12 days after he took an unauthorized trip to Brazil. Some guests were upset at the difference in treatment for Royal Caribbean loyalty program members versus regular passengers (which is … the point of joining a loyalty program).
Brandee Lake worked in marketing and advertisement and lived in Los Angeles, California, before the trip. Shannon Lake runs her own consulting business and plans to work remotely from the ship while making up her own hours. The couple declined to share what they do for work and whether they will work during the trip. The Kenneys told TODAY Dec. 27 that when they first came on board, they had 200 followers, and that today, they now have 90K followers. The only thing left to do is pray you win the lottery in the next 26 months. The final leg of the Ultimate World Cruise is an immersive cultural exploration starting in the Med heading north.
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